Friday, April 15, 2011

Great moments in marketing -- Charlie Sheen edition

About a week ago, while waiting to check out at a local electronics store, I came across these odd pouches in the snack section.

They looked a bit like IV bags but closer examination revealed they were energy shots accompanied with inexplicably bizarre copy.

It was only after consulting Google did I discover that phrases like "Adonis DNA," "truth torpedos" and "rockstar from Mars" were taken from Charlie Sheen rants.




Further research revealed that the product went out on the shelves more than a month ago. Say what you will about American ingenuity, I'd like to see another country go from embarrassing public spectacle to worthless consumer product this quickly.

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